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  • Ashley Conor

BENJAMIN BENMOYAL FW24


Benjamin Benmoyal Fall Winter 2024 Collection. Paris, 28 February 2024


Benjamin Benmoyal Fall Winter 2024 Collection. Paris, 28 February 2024

by Adam Chan


Benjamin Benmoyal made a striking debut at Paris Fashion Week with his eighth collection,

"YARNS," marking a poignant homage to craftsmanship and the art of weaving, fundamental to the

identity of his brand. This collection not only celebrates the intricate process of fabric making but

also laments its declining recognition in contemporary times.


The show's set design was nothing short of spectacular, with vibrant yarns cascading from the

ceiling, instantly immersing the audience in a textiles-focused experience. A highlight of the show

was the inclusion of 300 miniature looms sent as invitations, alongside a captivating set design

evoking a giant loom. Technicians intricately weaving on looms as part of the backdrop

underscored the handcrafted ethos of Benmoyal's creations.


As the models graced the runway adorned in unique woven fabrics from head to toe, including a

noteworthy collaboration with Dr. Martens, the audience was transported into a world of textile

artistry. From matching textile accessories like briefcases and caps to the revival of Benmoyal's

iconic cassette tapes woven fabric, reimagined with a faux snake skin twist, every detail spoke

volumes about the brand's commitment to pushing fabric design boundaries.


One of the standout features of the collection was the collaboration with Dr. Martens, which saw

shoes woven in Benjamin Benmoyal textiles, seamlessly blending fashion with function. This

partnership not only added a unique touch to the collection but also highlighted the versatility and

innovation inherent in Benmoyal's designs.


Through "YARNS," Benjamin Benmoyal extends an invitation to audiences to rediscover the

beauty and intricacy of fabric-making, ensuring its enduring legacy in an ever-evolving industry.

The show's immersive experience, combined with its heartfelt homage to craftsmanship, left an

indelible mark on all in attendance.


In a world where fast fashion often overshadows the artistry of traditional craftsmanship, Benjamin

Benmoyal's "YARNS" collection serves as a poignant reminder of the enduring beauty and value of

weaving and fabric-making.




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