Benjamin Benmoyal Fall Winter 2024 Collection. Paris, 28 February 2024
by Adam Chan
Benjamin Benmoyal made a striking debut at Paris Fashion Week with his eighth collection,
"YARNS," marking a poignant homage to craftsmanship and the art of weaving, fundamental to the
identity of his brand. This collection not only celebrates the intricate process of fabric making but
also laments its declining recognition in contemporary times.
The show's set design was nothing short of spectacular, with vibrant yarns cascading from the
ceiling, instantly immersing the audience in a textiles-focused experience. A highlight of the show
was the inclusion of 300 miniature looms sent as invitations, alongside a captivating set design
evoking a giant loom. Technicians intricately weaving on looms as part of the backdrop
underscored the handcrafted ethos of Benmoyal's creations.
As the models graced the runway adorned in unique woven fabrics from head to toe, including a
noteworthy collaboration with Dr. Martens, the audience was transported into a world of textile
artistry. From matching textile accessories like briefcases and caps to the revival of Benmoyal's
iconic cassette tapes woven fabric, reimagined with a faux snake skin twist, every detail spoke
volumes about the brand's commitment to pushing fabric design boundaries.
One of the standout features of the collection was the collaboration with Dr. Martens, which saw
shoes woven in Benjamin Benmoyal textiles, seamlessly blending fashion with function. This
partnership not only added a unique touch to the collection but also highlighted the versatility and
innovation inherent in Benmoyal's designs.
Through "YARNS," Benjamin Benmoyal extends an invitation to audiences to rediscover the
beauty and intricacy of fabric-making, ensuring its enduring legacy in an ever-evolving industry.
The show's immersive experience, combined with its heartfelt homage to craftsmanship, left an
indelible mark on all in attendance.
In a world where fast fashion often overshadows the artistry of traditional craftsmanship, Benjamin
Benmoyal's "YARNS" collection serves as a poignant reminder of the enduring beauty and value of
weaving and fabric-making.
