New BLEU DE CHANEL L’EXCLUSIF Campaign
- 5' ELEVEN''
- May 28
- 1 min read
Risk it all? Jacob Elordi is happy to. For the love of the game, the beauty of the heist - of seizing the object that grips his senses, that enchants him. In this bottle with its radical lines and intense amber-woody fragrance, he sees a miraculously accurate reflection of himself, or some fleeting version of it… the self that rises to the occasion when action commands it, magnetic and free.
The bottle of BLEU DE CHANEL L’EXCLUSIF trembles and changes hands: acrobatics, a frenzied chase, a martial-arts duel. As for the epilogue, which offers a theatrical twist, it plays an exquisitely mischievous trick on CHANEL's new hero, Jacob Elordi is the new Ambassador of BLEU DE CHANEL L’EXCLUSIF. Elordi embodies modern instinctive masculinity and a spirit that favours individuality over convention. In the film directed by Alfonso Cuarón, he strides toward his destiny with fervour and mischief, embracing a marked taste for bold wagers on the future.
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