MODERN RULE by Arved Colvin-Smith

Hair this season is all about individuality - expressing yourself through any means possible, and that includes playing with your best accessory, your hair. Whether you wear it up or down, long and loose or bound into a modern take on the Mohawk, the most important element is making sure it’s in top condition, with super shine and a playful attitude.

Video and photography by Arved Colvin Smith. Styled by Josie Harris.

Makeup by Christabel Draffin. Hair by Ernesto Montenovo.

Models, Sofie Theobald and Antonia Dewbury at Hive Management.

On Sofie, the hair was prepped using Bumble & Bumble Prep Primer. Then Bumble & Bumble Thickening Full Form Soft Mousse was applied before blow drying the hair. After blow drying, Brilliantine by Bumble & Bumble and Elnett Hairspray was used to polish the hair.

Antonia's Hair was prepped with Queen for a Day Thickening Spray by TIGI. Then once the hair was dried, some Texturising Salt Spray by TiGi was put through the hair to introduce some texture. After working a curling tong through the hair, it was finished off by using some After Party By TIGI just at the ends to create separation.

Sofie's hair was prepped using Thickening Spray by Bumble & Bumble. Once the hair was dried, Sumotech by Bumble & Bumble was applied to the roots. After creating the shape, it was finished off by using Bb Texture by Bumble & Bumble, and Elnett hair spray.

Antonia's hair was prepped using Bumble & Bumble All-Style Blow Dry. Once the hair was dried and the ponytail in place, Bumble & Bumble Brilliantine was applied to smooth the length. The shape was fnished off by using some Invisible Oil by Bumble & Bumble and Elnett hair spray.