LOUIS VUITTON Cruise 27 Campaign

For the Louis Vuitton Cruise 2027 collection, Nicolas Ghesquière forges connection - between the distinct identities and realities of Paris and New York, and between the cities within that city, its dichotomies, its dualities.

New York has always been comprised of multiple identities, divergent cultures and experiences fused. Never singular, it is an amalgamation - uptown and downtown, past and future, it is a place of alternate sensibilities and simultaneous attitudes. Beautiful contradiction, perfect differences. This is the luxury of paying homage.

A city as pop culture experience, New York in the twenty-first century has an inherent universality – a place of aspiration, it is both a destination, but also a point of cultural embarkation. There is, equally, a universality to Louis Vuitton – globally known, understood. Pop art, pop culture, and pop luxury: the notion of the popular as a powerful medium, for the conveyance of messages to all. The discovery within the Louis Vuitton archives of a 1930s leather suitcase, radically reworked as a literal canvas by the American contemporary artist Keith Haring, connects Louis Vuitton to pop art. This chance encounter reemerges as a fundamental inspiration, a selection of Haring works featured across clothing pieces and accessories. In turn, these pieces again serve as canvasses, honouring Haring’s distinct artistic language and legacy.