AMI PARIS Winter Holiday Campaign 26/27

This festive season, a new winter tale arrives unexpectedly wrapped. The Ami d’Hiver campaign and collection unfold in two moments set on a snowy and timeless Place des Victoires – the square where the House has its headquarters and now welcomes friends into its new Paris boutique including a long time friend of the House like Catherine Deneuve.

The inspiration stems from a universal feeling: the joy of the Holidays, a time of togetherness, generosity, and tenderness for the people who matter – a celebration that feels like home, built on three simple pleasures: welcoming, coming closer, and giving.