On September 27th, took place at the London Korean Cultural Centre, 'Hanbok Wave', a project that supports the Hanbok ( Korean traditional dress ) industry to pioneer overseas markets through collaboration with Hallyu Cultural Artists. The Korean brands selected for this project were Morinori, Liv Damyeon, Lee Young-Ae Traditional Clothes, Hyeon, Heyum Hanbok, Happly, Haemi by Saimdang, Guiroe, Geumuijae and C-Zann E. The event was attended by the Ministry of Culture, Sports and Tourism, Minister Park Bo-gyun, Korea Craft and Design Foundation, President Kim Tae-hoon, and Korean Cultural Centre UK, Minister-Counsellor Jungwoo Lee, alongside the Olympic world-class star Yuna Kim. Yuna Kim presented the project as Hallyu Cultural Artist and also participated in the design and development process with the designers. Hanbok Wave was prepared as part of the ‘2022 The Hallyu Collaborative Content Planning and Development which will be the first to see a reinterpreted Hanbok style collection inspired by the personality and image of Yuna Kim herself. The collection leads the spread of the Korean Wave from London, Paris and New York, where at the end of the year, a video project will be shown on Broadway's billboards in Times Square.
Minister Park Bo-gyun said, “As Hanbok and Hallyu are listed in the Oxford Dictionary, interest in Korean Hanbok is increasing abroad through popular culture. We look forward to global audience discovering the charm of Hanbok and designers in the Hanbok field to expand into the world."