DIOR Pop-up store at Harrods

A UNIQUE DIOR LUCKY POP-UP STORE AT HARRODS IN LONDON

Perpetuating the unwavering ties the House has forged with Harrods for nearly seventy years, Dior is opening a unique pop-up boutique devoted to the Dior Lucky collection within the iconic British department store. Echoing Monsieur Dior’s lucky charms, this line – features springtime motifs and irresistible charms that can be used to personalise a series of exceptional creations in endless ways.

Visitors are welcomed into a spectacular setting that sublimates the entire space: recalling the window displays, houses of cards of unprecedented proportions come to life, paying a striking tribute to the founding - couturier’s passion for divination.

Several customisation workshops are available for an unforgettable experience: bags, shoes and accessories of all kinds are adorned with lucky symbols such as stars, bees, and shamrocks, all of which can be added as desired. The Lady Dior is reinvented with new variations on the cannage pattern – Star, Clover, and Heart – combined with a matching chain, or customised with a variety of codes and letters for more refinement. The Dior Groove and Dior Toujours Vertical are magnified with elegant bag jewellery, while delicate flowers bloom in embroidery or prints on the unmissable Lady Dior, Lady D-Joy, and Dior Book Tote, highlighting the virtuoso expertise of the artisans. Extending this experience with Snapchat, an augmented reality mirror allows clients to try on a pair of 30 Montaigne sunglasses. Star signs can be selected to further explore the botanical world of Dior Lucky.

The ultimate surprises are a tarot card game and a fortune teller on certain days of the week, lending magical finishing touches to the space. A celebration of good fortune, blending heritage and modernity, the Harrods pop-up can be enjoyed from 21st July until 27th August 2025.