CHANEL is delighted to announce the March opening of a temporary beauty boutique in the beautiful Edinburgh, Scotland, a city that Gabrielle Chanel herself adored. She formed a strong bond with Scotland both aesthetically and professionally, relishing country and town life alike.
This unique pop-up experience is designed to feel like an exciting night-time excursion where night owls can discover a curated experience for the launch of Rouge Allure Velvet Nuit Blanche.
Rouge Allure Velvet Nuit Blanche is a new, limited-edition, luminous matte lipstick available in eight exclusive shades, prepared for every hour of the night. The shades break from daytime conventions, embellishing lips with hues made for an unforgettable night.
The picturesque Robert Adam designed building at Nº 8. Charlotte Square, has been reimagined to showcase this new collection, and a selection of beauty over two floors. The journey begins with a welcome form the CHANEL Beauty experts who will be in attendance to guide guests through the experience.
The first stop in the pop-up is the cinema, where clients are introduced to the Nuit Blanche campaign film. CHANEL Beauty advisors will be on hand to invite visitors to play with an interactive digital clock and discover their favourite lipstick shades.
In the backstage beauty area, guests can try on their favourite lipstick shade and explore the products used to create the nighttime makeup looks worn by Margot Robbie in the Rouge Allure Velvet Nuit Blanche campaign. Exclusive to Edinburgh, CHANEL school of makeup masterclasses will be available to pre-book for guests to create the ultimate show-stopping evening look.
The celebrations are in full swing in a surprising and interactive space where visitors can capture the perfect picture of their pout and explore fragrance and beauty products on display. To complete the experience, the CHANEL store offers the perfect finishing touch to their look with a spritz of fragrance and the new collection is available to purchase.
Opening:
9th March – 30th March
ROUGE ALLURE VELVET NUIT BLANCHE POP-UP
NO 8 CHARLOTTE SQUARE
EDINBURGH, SCOTLAND,
EH2 4DR
