CHANEL COCO CRUSH adds GRACIE ABRAMS As a New Muse

CHANEL announces the addition of GRAMMY-nominated singer-songwriter and House

Ambassador Gracie Abrams as a new muse of the COCO CRUSH collection.

Since her debut in 2019, Gracie Abrams has emerged as one of the most compelling singer-

songwriters of her generation. Her first EP Minor in 2020, followed by This Is What It Feels Like

in 2021, established her on the pop scene in an intimate and authentic style. In 2023, she released

her debut album, Good Riddance and received the highly coveted nomination for Best New Artist

at the 66th Annual Grammy Awards. The following year came the launch of her sophomore album,

The Secret of Us and the deluxe version which included her highest charting song to date, “That’s

So True.” Her distinctive attitude and natural assurance perfectly embodies the spirit of COCO CRUSH.

On January 7th, CHANEL hosted a special night to celebrate COCO CRUSH newly appointed Fine Jewelry ambassador with actors, musicians, and creatives gathered for an intimate dinner at Chateau Marmont to toast CHANEL’s iconic Fine Jewelry collection and new muse. Guests explored transformed rooms and interactive photo moments all inspired by the new COCO CRUSH campaign which was shot at Chateau Marmont. The night ended with a surprise performance from Grammy-nominated artist, Lily Allen, who treated guests to songs from her newest album, West End Girl.

Guests include Gracie Abrams, Sarah Pidgeon, Becky Armstrong, Tessa Thompson, Connor Storrie, Audrey Nuna, Lily Allen, Keri Russell, Dakota Fanning, Griff, Gabbriette, Maggie Rogers, Conan Gray, Connor Storrie, St. Vincent, Mona Tougaard, Melina Matsoukis, Odessa Young, PinkPantheress, and more.