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BLEU DE CHANEL: TIMOTHEE CHALAMET


CHANEL REVEALS ITS NEW AND LONG AWAITED BLEU DE CHANEL CAMPAIGN with legendary director Martin Scorsese and actor Timothee Chalamet

CHANEL REVEALS ITS NEW AND LONG AWAITED BLEU DE CHANEL CAMPAIGN


The long awaited has finish, a campaign directed by film legend, Martin Scorsese and embodied by actor and BLEU DE CHANEL ambassador, Timothée Chalamet. It ushers in a new era of the CHANEL iconic fragrance. Inspired by the magnetic pull and timeless spirit of this fresh, luminous scent, Scorsese, an icon, and Chalamet, one of the boldest actors of this generation, worked together for the first time ever to create a contemporary picture of free, daring, and determined self-discovery.



“The world has changed. There’s another aspect to celebrity in a way. Which is even more extreme than 10 or 15 years ago”, said Martin Scorsese. The American director’s film explores the delicate ambivalence between the overexposure that comes with fame, which causes the actor to live a scripted version of his life, and his profound desire to seek authenticity in his craft.

 

Like a call to embrace one’s true essence, contrast-filled scenes shot in black and white depict the duality between the character’s celebrity persona and his dark side, while flashes of blue, which symbolizes hope, provide glimmers of optimism. This playful use of colour culminates in the final scene, in which Chalamet’s character, plunged into mysterious and charismatic blue, comes face-to-face with his inner truth, illustrating the campaign’s message: “Find your blue, find yourself.”


CHANEL REVEALS ITS NEW AND LONG AWAITED BLEU DE CHANEL CAMPAIGN with legendary director Martin Scorsese and actor Timothee Chalamet

CHANEL REVEALS ITS NEW AND LONG AWAITED BLEU DE CHANEL CAMPAIGN with legendary director Martin Scorsese and actor Timothee Chalamet

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