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BEFORE IT VANISHES by Maï Yoshida

  • Writer: 5' ELEVEN''
    5' ELEVEN''
  • 3 days ago
  • 1 min read
5ELEVEN Magazine Beauty Editorial Online with Hey Jeon photographed by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari.  Wearing Yohji Yamamoto


'Before it Vanishes' is what lies beyond the haze can never be seen completely.

Yet it is precisely because it cannot be seen that the viewer’s imagination is awakened.

Makeup, too, is a dialogue between the creator and the observer.

The essence of art and beauty is to make people - feel.

Beauty is not a fixed state, it exists in the moment.

It is the flexibility to embrace change itself.


Hey Yeon at Select Model Paris. Words, Photography and Art Direction by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari. Hair by Mills Mouchopeda. Stylist assisted by Scarlett Rea. All clothes by Yohji Yamamoto.



5ELEVEN Magazine Beauty Editorial Online with Hey Jeon photographed by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari.  Wearing Yohji Yamamoto
5ELEVEN Magazine Beauty Editorial Online with Hey Jeon photographed by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari.  Wearing Yohji Yamamoto
5ELEVEN Magazine Beauty Editorial Online with Hey Jeon photographed by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari.  Wearing Yohji Yamamoto
5ELEVEN Magazine Beauty Editorial Online with Hey Jeon photographed by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari.  Wearing Yohji Yamamoto
5ELEVEN Magazine Beauty Editorial Online with Hey Jeon photographed by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari.  Wearing Yohji Yamamoto
5ELEVEN Magazine Beauty Editorial Online with Hey Jeon photographed by Maï Yoshida. Styled by Ängela Zhang. Makeup by Shumari.  Wearing Yohji Yamamoto

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