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ZEGNA presents Summer 2026 at lake Maggiore

  • Writer: 5' ELEVEN''
    5' ELEVEN''
  • 5 hours ago
  • 1 min read
Lake Maggiore lies at the Italian Alps, close to Oasi Zegna – a 100 km2 natural territory revitalised by the Founder, Ermenegildo Zegna. The journey across Lake Maggiore takes place aboard the Zegna family’s personal Riva Aquarama, an icon of 1960s Italian design created by renowned boatbuilder Carlo Riva. For Summer 2026, set along the shores of Lake Maggiore, ZEGNA Global Ambassador Mads Mikkelsen


Lake Maggiore lies at the edge of the Italian Alps, close to Oasi Zegna – a 100 km2 natural territory revitalised by the Founder, Ermenegildo Zegna. This is where the mountains meet the water and the pace of life has always been slow. The journey across Lake Maggiore takes place aboard the Zegna family’s personal Riva Aquarama, an icon of 1960s Italian design created by renowned boatbuilder Carlo Riva. Long associated with their summers spent on the lake, the boat reflects a philosophy shared by Riva and ZEGNA – one where beauty, craftsmanship, and function exist in balance.

For Summer 2026, set along the shores of Lake Maggiore, ZEGNA Global Ambassador Mads Mikkelsen arrives in Piedmont, where the landscape and surrounding countryside shape the quiet beauty of the season. An ode to the quintessential Italian summer, the campaign presents relaxed silhouettes and extraordinarily light fabrics that capture a sense of tranquillity.




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