Rochas Spring Summer 2025 collection. Paris, 25th September.
Words by Adam Chan.
Set in the stunning Théâtre du Châtelet, Rochas presented its Spring Summer 2025 collection with an unforgettable backdrop, transforming the stage into a beach house complete with sand and benches. The setting transported the audience to a serene seaside escape, evoking a sense of carefree relaxation.
Models emerged from the house barefoot, casually strolling to the benches where they removed their heels and embraced a leisurely, beach-like atmosphere. It was a moment that perfectly encapsulated the vibe of escaping the hustle and bustle.
Designed by Alessandro Vigilante, the collection, titled “Parure Pour Le Sable,” took inspiration from Marcel Rochas' legacy, bringing the elegance of mid-century sophistication into a modern, beachy context. The collection masterfully reimagined flowing silhouettes with a Parisian homage to sea and sun, embodied by airy textures and a palette of coastal shades like sandy beige, rust, turquoise, and sunny yellow.
Key pieces like relaxed-fit blazers and draped skirts stood out, combining laid-back sophistication with a romantic, effortless feel. Statement accessories such as oversized earrings and belts adorned with the iconic “R” monogram added to the collection’s sense of playful luxury.
The Rochas Spring Summer 2025 is a stylish retreat to the beach, reminding us of the beauty found in simplicity and the freedom of coastal living.
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