PRIVATE POLICY SS20



827 Broadway, New York. June 6th, 2019.


Divided, torn or polarized, all seem to be the words describing the tension between liberals and conservatives, rich and poor, different races. There are outbreaks of violence over political differences, including the unsettling Yellow Vest protests in France, and unsolved institutionalized oppression towards marginalized people. Private Policy think, more than ever, it’s time for UNITY. Inspired by the Stonewall Inn Riot, 50 years ago, this Spring Summer 2020 collection is a call for Community, so can overcome these challenges and prevail with courage together.


After exploring the historical details of the Stonewall Riot in 1969, the brand realized that it was definitely not about rainbow identities, but a violent rebellion against suppression after years of discrimination by the status quo and the law. On June 29th 1969, Sylvia Rivera and Marsha Johnson, who were oppressed for their queerness and their skin color, were truly 'pushed to the corner'. With nowhere to go, they decided to turn and fight back. It was instinct of survival and bravery. Their defiant spirit inspired their peers then and continues to resonate within us today.


This collection serves as a reminder for all today that the oppressed need to unify and stand up against the inequalities, even if it is the authority. UNITY is not just about that fluffy love, it is also about consciousness and progression, through discussion and debating with the opponent. Instead of being afraid of confronting the powerful, we should be inspired by the Stonewall Riot, uniting to fight back. The collection aims to liberate and empower our wearer to go out there and protest with their mind and positive impact, combining militant and activist friendly design details. Utility 3D pockets, reinforced athletic style lines for movements, durable outdoor fabrics, and detachable harness bags, all is designed to allow the wearer to be ready for a protest anytime. In contrast, the colors of the collection are soft, which is a reflection of the New York spring palette: cherry blossom pink, witch-haze mellow yellow, and crisp park green, because Private Policy believes the rebellious and bravery can be a daily mentality. Don’t need to act like soldiers (or dress like them) to protest and stand up for our rights.



 

 

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