PAIGE London Opening
5'ELEVEN" Magazine was delighted to attend the opening of Paige's first international store situated on the iconic Kings Road in Chelsea. Located at 14 Duke of York Square, London SW3 4LY, the boutique officially opened its doors to the public on Friday, September 22nd.
Showcasing the brand’s highly anticipated Fall 2023 lifestyle collection, PAIGE’s London boutique offers a comprehensive selection of meticulously crafted pieces. Paige Adams-Geller, PAIGE’s Co-Founder and Creative Director, designed the space with her creative team who executed her vision. In the spirit of sustainability, the original all-glass storefront was maintained, which also allows for abundant natural light to flood the entrances.
With 20 stores in the US, the London store is the first international location for the brand. “London has always been like a second home to me...The city’s unique blend of culture, fashion, and individuality aligns perfectly with the essence of PAIGE ” – Paige Adams-Geller, Co-Founder and Creative Director of PAIGE