MCM USHERS IN YEAR OF THE DRAGON WITH ROSANA LAI
On February 8th, luxury fashion house MCM partnered with iconic Mayfair restaurant Park Chinois to host an intimate Lunar New Year celebration in London. Curated by journalist Rosana Lai, who noted "Lunar New Year is one of the biggest festivals in Hong Kong. I wanted to bring this celebration to my new home in London and celebrate with all of you." the event brought together friends of the brand and luminaries from the city's creative scene.
Founded in Germany in 1976 as an alternative to traditional luxury, MCM was the "enfant terrible" that pioneered accessories and lifestyle goods for the 1970s Munich scene. Today it continues to harness this heritage of sophistication to create new expressions of luxury. Guests were welcomed into Park Chinois' lavish interiors designed by Jacques Garcia.
The space was seasonally transformed, adorned with red lanterns and a traditional wishing tree. MCM presented guests with auspicious calamondin trees, symbolising happiness and abundance in the new year. Attendees wore vibrant hues of red and gold, along with new season MCM bags like the LAURETTOS range and classic Visetos styles.
The atmosphere evoked 1930s Shanghai glamour, blending tradition with contemporary luxury. An eight-course menu commenced with the customary "Lo Hei" prosperity salad, inviting guests to toss ingredients high for luck. To conclude the feast, a rice cake tart paired beautifully with Umeshu wine. The intimate event offered a home-away-from-home for MCM's international community, honouring timeless Lunar New Year customs with luxurious flair.
This celebration launched MCM's partnership with BAPE® on a limited-edition Lunar New Year capsule collection, released earlier this season. The collaborative range features RTW and accessories with playful dragon motifs and bold graphics.
As we step into the Year of the Dragon, MCM continues to pioneer new expressions of luxury while remaining devoted to its heritage of innovation. By infusing traditional rituals with contemporary style, the brand has ushered in the next lunar chapter.
