DIOR CRUISE 2020



Presented in Marrakesh – positioned at the crossroads of Europe and Africa – the new cruise collection is a cultural dialogue of savoir-faire between the House of Dior, artists and artisans.

For this show, Maria Grazia Chiuri, accompanied by the anthropologist Anne Grosfilley, the world-renowned specialist in Wax, collaborated with the company Uniwax, in Ivory Coast, where the design studio reinterpreted two of the House’s signature motifs: toile de Jouy and tarot cards, giving rise to a special edition done in 100% African Wax (from cottons grown, spun and printed in Africa).


The Artistic Director also wished to collaborate with several artists, including Grace Wales Bonner and Mickalene Thomas who, each in her own creative way, revisited the iconic New Look silhouette. 

Another fortuitous cultural encounter, with Sumano – for both the show’s scenography and one of the collection’s coats – showcases the association’s work in preserving the ancestral savoir-faire of Morocco’s women weavers and pottery makers. Cushions covered in artisanal fabrics painted in henna and a décor embellished with ceramic pottery punctuated the exceptional architecture of the El Badi Palace, the show’s sumptuous setting.



 

 

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