COCO Mademoiselle Campaign FILM with Gracie Abrams
- 5' ELEVEN''
- 11 minutes ago
- 1 min read
THE NEW COCO MADEMOISELLE CAMPAIGN FILM STARRING GRACIE ABRAMS AND DIRECTED BY JOE WRIGHT
She is dressed, adorned in yards of fabric, powder brushed over her eyes. Paris awaits the ingredient, the presence, that will translate her into a light, chemically captivating formula. Concentrated, complex. Recognisable like all great perfumes. We speak, and Mademoiselle has flown away. A car like an open cage, no one inside. Strewn along the road, a jumble of things and fabrics. Coco kept her fragrance, that’s all she needs.
Freed, she races into the city. Bare legs and face, a boyish haircut, a white garment and her dark eyes. Minimal and sublime, she runs toward the unexpected. As volatile as an electric current, she has neither keys nor plan. That’s why she moves so fast: she must create the road beneath her feet. The ingredient is her — you’ve been warned. Gracie Abrams natural elegance and distinctive creativity make her an ideal ambassador for the Maison of CHANEL, where she now continues her story as Coco Mademoiselle.
COCO MADEMOISELLE CRUSH ABSOLU
An intense ambery composition, threaded with the sensuality of vetiver and vanilla, the vibrant radiance of grapefruit and lychee, the sensuality of rose and jasmine, and the enveloping depth of patchouli. A refined, audacious, singular trail. The quintessence of exceptional craftsmanship. Its trail is a sensory and emotional experience, an invitation to be surprised, to be jolted awake, to meet oneself. Now available at chanel.com
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