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  • Writer's pictureAdam Chan


Updated: Jun 9

Charles Jeffrey Loverboy Spring Summer 2025 Collection. London, 7 June 2024

Charles Jeffrey Loverboy Spring Summer 2025 Collection. London, 7 June 2024

Charles Jeffrey Raises The Bar With Loverboy's Decade Celebration

On a monumental evening in London, Charles Jeffrey Loverboy took over the iconic Somerset

House for a decadent 10th anniversary extravaganza. From the Strand entrance to the Great Arch,

the spaces were transformed into an immersive universe celebrating Jeffrey's boundary-pushing

vision. The highlight? A massive Loverboy graphic flag crowned the rooftop, boldly signifying this pivotal decade milestone.

The SS25 "The Decade Line" collection itself was a masterful evolution of the brand's signatures.

Jeffrey tapped into the essence of how his cult following wears and loves Loverboy, then elevated it into a fully-realised wardrobe purpose-built for their lifestyle.

Cartoon-inspired "beef feeder looks” played with Jeffrey's penchant for eccentric glamour. Striped

separates in vibrant colour ways channeled the anarchic spirit his fans crave. And those infamous

“half pelt banana boots"? They strutted down the runway in searing yellow and deep browns.

But it was the masterful draping and fabric manipulation that truly stole the show. Shirts gracefully

cascaded into skirt forms, while diaphanous layers created Grecian sculptural silhouettes evocative

of the "Roman Drapes" theme. Leather and faux leather expanded on that classical inspiration with

an edgy, modern twist.

Throughout, Jeffrey's signatures like the knitted logo beanies anchored looks in familiarity, while

pushing their wearer into elevated new sartorial territories. It was a brilliant embodiment of the

"Reduce, Refine, Re-Connect" mentality driving this pivotal collection.

Backstage, Jeffrey's intention was clear - galvanise the Loverboy community's trust by delivering

the core pieces they adore, while expanding their horizons towards his vision of a new luxury for

the future. His team operated like a finely-tuned machine, with every creative collaborator

seamlessly united in elevating that radical yet refined aesthetic.

As models, celebrities and Loverboy acolytes reveled at the raucous afterparty, the air was electric

with possibility. Because after witnessing this tour-de-force of avant fashion theatre, one thing is

certain - the decade ahead belongs to the uncompromising world of Charles Jeffrey Loverboy. In

both creative ambition and joyful community spirit, this insurgent London label has rewritten the

standard for what luxury means today.


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