CHANEL unveils JACOB ELORDI as the new ambassador for BLEU DE CHANEL

More than a new face for BLEU DE CHANEL, Jacob Elordi has established himself as one of the most compelling actors of his generation. He first broke through in Euphoria, where he played Nate Jacobs, a complex and unsettling character that brought him international attention. In 2023, Jacob Elordi appeared in Saltburn, directed by Emerald Fennell, and portrayed Elvis Presley in Sofia Coppola’s Priscilla. He has since successfully taken on a series of transformative roles. Elordi starred in the award-winning limited series The Narrow Road to the Deep North directed by Justin Kurzel. Elordi plays the Creature in Guillermo del Toro’s Frankenstein, a performance that earned him an Academy Award nomination for Best Supporting Actor. He also stars as Heathcliff in Emerald Fennell’s reimagining of Emily Brontë’s Wuthering Heights opposite Margot Robbie. Elordi and Robbie previously appeared in See You at 5 in 2024, a romantic film by Luca Guadagnino created for the global campaign of the iconic CHANEL N°5 fragrance. Now, Jacob Elordi becomes the face of BLEU DE CHANEL for 2026. A role that reflects a modern, instinctive masculinity and a spirit that favours individuality over convention.

“I have been following Jacob Elordi’s career for several years, since Euphoria. I first met him on the set of the See You at 5 film for N°5, in which he stars alongside Margot Robbie, and it was a revelation. He perfectly embodies BLEU DE CHANEL: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance.” says Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty, CHANEL.

“BLEU DE CHANEL has strong ties to cinema. The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honour.” says actor Jacob Elordi, new ambassador for BLEU DE CHANEL.

The new campaign featuring Jacob Elordi will be unveiled in May 2026.