ASICS GEL-NYC 2.0

Building on one of ASICS’ most popular lifestyle models, the GEL-NYC™ 2.0 blends archival design with advanced performance technology. Developed with the ASICS Institute of Sport Science, it features FF BLAST™ PLUS cushioning, GEL™ technology units, an asymmetrical arch support system and updated flex grooves for enhanced comfort and everyday movement.

To celebrate the launch on today's August 7th, ASICS SportStyle introduces “On The Move”, a travelling pop-up concept touring Amsterdam, Berlin and Marseille. Designed by multidisciplinary architecture and design practice CLOUD, the installation explores the connection between design, architecture and local culture.