A New CRUSH for GRACIE ABRAMS

CHANEL has just announced the arrival of the Grammy Nominated Singer-Songwriter and House Ambassador, Gracie Abrams, as the égérie of the new Coco Mademoiselle Crush Absolu Fragrance.

Six years on from the launch of L’Eau Privée, CHANEL unveils a new chapter in the story of Coco Mademoiselle with its latest addition, Coco Mademoiselle Crush Absolu. "It’s unreal to be the new face of Coco Mademoiselle, I feel an immense sense of pride. I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her," states Gracie Abrams.

"Gracie naturally embodies the spirit of CHANEL. Like Gabrielle Chanel once did, she asserts herself without artifice, driven by a fierce sense of freedom and an instinctive elegance. There is that liveliness in her, that unfussy refinement, which recalls Coco’s modernity. It is less a matter of silhouette than of attitude. Gracie arrives where she is not expected, always in motion, charting her own path," states Thomas du Pré de Saint Maur, Head of Creative Resources Fragrance & Beauty.

Available from 19th August 2026.